Redesigned the existing brand, evolving it into a refreshed visual identity through creative brand development and conceptualization. The new identity established the core brand elements that shaped the overall guest experience and was thoughtfully applied across menus, packaging, merchandise, collateral, and other guest touchpoints.

The established brand language was also extended into the interior design, using its colors, graphics, and visual elements to create a cohesive physical environment. The result is a unified and immersive experience that reflects the brand’s identity throughout the space.