Developing the creative brand direction and packaging design for their ready-to-drink café latte line, translating the brand’s identity into a distinctive and cohesive packaging system. The work extended beyond packaging to include a range of branded collateral, creating a consistent visual language across the coffee experience. From concept and visual development to the final applications, the project brought together brand strategy, packaging, and graphic design to strengthen Holsem Coffee’s presence across both retail and café environments.