Formerly known as Endémico, now Encuentro Guadalupe is a hotel, eco-reserve, and winery in the heart of Valle de Guadalupe, Baja California, Mexico.

I developed the conceptualization of the hotel’s holistic guest experience, envisioning how guests would connect with the property throughout their stay. My work included the conceptual development of the spa and wellness experience, as well as the activities, rituals, and lifestyle elements that shaped the overall journey.

The concept was created to connect hospitality, wellness, nature, and the unique character of Valle de Guadalupe into a cohesive experience that extends beyond the hotel room and throughout the property.