BOHO HOUSE
Boho House is a concept house located in the artistic and colonial town of El Hatillo, Venezuela. I transformed and curated a historic colonial home into a multidisciplinary destination inspired by the relaxed lifestyle and aesthetics of Mexico and California.
The house brings together spaces dedicated to wellness, shopping, holistic and aesthetic services, an organic market, and a healthy café. I developed the concept from the ground up, defining the story, brand identity, services, spaces, interior look and feel, and overall guest experience.
Starting with a central narrative, I created an interconnected ecosystem where each element—from the people and services to the physical spaces and brand touchpoints—works together to create a cohesive and distinctive experience.